GENDER-RESPONSIVE OF MICRO ENTERPRISE DEVELOPMENT STRATEGY USING SAST (STRATEGIC ASSUMPTION SURFACING AND TESTING) AND ISM (INTERPRETATIVE STRUCTURAL MODELING) CASE STUDY IN KENDAL REGENCY CENTRAL JAVA , INDONESIA
Abstract
The bigest problem of Women's business  is the difficulty of separating business financial from family activities.   Women’s business activities different of man, to develop the business scale special support is required in accordance with women’s capability. This study aim to design the most appropiate strategy to develop the business scale of gender responsive micro enterprise.  Some aspects to be considered and how business institutions can ensure their sustainability will be assessed using  SAST (Strategic Assumption Surfacing and Testing)  and ISM (Interpretative Structural Modeling). SAST analysis is chosen to identify important and certain aspects which determines the success of gender responsive business ; while ISM anlysis to design the institutional that ensure sustainability of business.  The gender responsive of Micro enterprise studied is a food and beverage business based on a superior natural resources.
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