Be Original Branding PT Sharp Electronic Indonesia

Yanti Setianti, Susanne Dida, Chandra Kesuma W

Abstract


Sharp Electronics Indonesia is a Japanese electronics company. Sharp started to give its best service since 1970. As one of the most popular electronics company in Indonesia, Sharp has created a great brand. It proved by several awards which achieved in January 2017, such as The Highest Top of Mind and Brand Used Most Often (BUMO). Though the economic situation wasn’t good enough, it didn’t affect Sharp’s selling. Product brand is an important asset for a company. It’s not only a name, term, or logo, but more than that. Brand contains specific identity, personality, and positioning. It helps customer to differ a company from other competitors. This research uses descriptive method. The purposes of the research are to explain how Sharp Electronics Indonesia built its brand and maintain it perfectly.

Keywords


Brand, Branding, and Brand Strategy

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