Winning the Competition: Causes and Factors for Online Businesses of Burapha University Student

Sukanya Buranadechachai

Abstract


With the increase of access to the IInternet, online businesses become an increasingly attractive alternative to traditional employment. This research investigated the causes that motivating Burapha University (BUU) students to start online businesses as well as the factors that made them successful. In-depth interviews with students who were running online business revealed that most of them started their ventures due to the opportunities offered by a changing nature of business and communication. The selling of products over the Internet enabled them to reach a broad base of customers and entailed low initial investment. Those who could successfully manage these modes of business and communication succeed with their venture. But the most crucial to for the success of the students online business, according to research finding,was remained the owner’s personal character.


Keywords


Online Business, Causes, Factors, Communication, University Student

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