The Political Marketing Discourse of Simulacra and Hypereality Era Praxis Review over the Election of West Java Governor 2018

Abstract

The purpose of this research is to examine The Political Marketing Discourse over the Election of West Java Governor 2018 in the era of Simulacra and Hyperreality. Political stage of the election of West Java Governor 2018 is more massive which reported and predicted to be as “hot†as the elections of the Governor of DKI 2017. The election of regional heads in various regions as practical politic activities increasingly shows the dynamics of extraordinary interest, especially in the era of globalization and virtual media. The idea of Jean Baudrillard (1967) in the discourse of simulacra and hyperreality has a strong relevance in the political marketing of candidates. This is the era in which political marketing is colored with imaging domains and artificial realities that accumulate into imitation arena or reproductions of image or object, beyond the boundaries of the experience itself. New political communication domains, constructed from models or simulacra and hyperreality, takes the substantive political deconstruction, contemplative and reflective.