Tourism Communication Strategy Disbudpar Pangandaran In Developing Culture And Arts In Pangandaran

Abstract

Pangandaran is one of the tourist areas in Indonesia. Tourism destination which located in East Priangan, West Java province is increasingly develop the region as a form of implementation of their vision to become a world tourist destination. There are many things unknown about this tourist area, not only it has a stunning beach, an unspoiled waterfall, hills that offer millions of charms, but there are also some cultures and stories behind Pangandaran itself which can be packed and developed to become one tour package.Tourism is a place where one enjoys the beauty and diversity of uniqueness that exist in a certain  place with so many people came to enjoy its beauty. Pangandaran has many ecological attractions based on ecology. It sells natural beauty with many natural components that can be enjoyed by the visitors. In addition to eco-based tourism, pangandaran has also some local wisdoms worth to be promoted and sold to the visitors. To introduce the existing tourism potential in Pangandaran, the Disbudpar conducts various tourism communication strategies. This research uses descriptive method with qualitative data. The research suggests the Disbudpar to conduct various tourism communication strategies, which are: 1) Organizing Cultural Events; 2) Installation of Billboard; 3) Utilize of website and 4) cooperation with Kompepar. The obstacle in the implementation of tourism communication strategy is a funding issue.