KAJIAN HASIL-HASIL PENELITIAN : MENGENAL MAKANAN HALAL, SIKAP DAN PERILAKU KONSUMEN

Erny Rachmawati

Abstract


A halal products need to be introduced in a more open through promotion as a form of marketing communication between seller and buyer. The presence of halal product characteristics with attractive packaging that accompanied the logo and label halal halal certification is important for Muslims. Because of the halal halal label and logo on the packaging will determine the attitude and intention of someone to buy it or not. This paper is a study of the literature supporting the theory and study of the results of previous research, so showing some of the research methods used and the results of research related to the logo label halal, halal certification, packaging, attitude, intention.

Suatu produk halal perlu dikenalkan secara lebih terbuka melalui promosi sebagai bentuk komunikasi pemasaran antara penjual dan pembeli. Adanya ciri produk halal dengan kemasan yang menarik disertai logo sertifikasi halal dan label halal menjadi hal penting bagi muslim. Karena adanya logo halal dan label halal pada kemasan akan menentukan sikap dan niat seseorang untuk membeli atau tidak. Karya ini merupakan kajian literatur dengan teori pendukung dan kajian hasil-hasil penelitian terdahulu, sehingga menampilkan beberapa metode penelitian yang digunakan dan hasil-hasil penelitian yang berkaitan dengan logo sertifikasi halal, label halal, kemasan, sikap, niat.


Keywords


logo label halal, halal certification, packaging, attitudes, intentions,logo sertifikasi halal, label halal, kemasan, sikap, niat

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