GENDER-RESPONSIVE OF MICRO ENTERPRISE DEVELOPMENT STRATEGY USING SAST (STRATEGIC ASSUMPTION SURFACING AND TESTING) AND ISM (INTERPRETATIVE STRUCTURAL MODELING) CASE STUDY IN KENDAL REGENCY CENTRAL JAVA , INDONESIA

Abstract

The bigest problem of Women's business  is the difficulty of separating  business financial from family activities.   Women’s business activities  different of man, to develop the business scale special support is required in accordance with women’s capability. This study  aim to design  the most appropiate strategy to develop the business scale of gender responsive micro  enterprise.   Some  aspects to be considered and how business institutions can ensure their sustainability will be assessed using  SAST  (Strategic Assumption  Surfacing and Testing)  and  ISM (Interpretative Structural Modeling).  SAST analysis  is chosen  to identify  important and certain  aspects which determines  the success of  gender responsive business ; while ISM  anlysis to design  the  institutional  that ensure  sustainability of business.   The gender responsive of Micro enterprise  studied is a food and beverage business based on a superior natural resources.