Modernity and Buddhist Communication in Thai Society

Tanit Toadithep, Sakul On- Ma

Abstract


The aim of this article is to present the modernity and the changes in ethical communication in Buddhism. The study showed that the ideology of “Nibbana†of Buddhism in Thai society had changed according to the social context, and reducing due to the differences in the “supermundune†and the “mundune worldâ€. Thai society had changed to a modern society. Buddhism institution created a form of ethical communication with the characteristics of entertainment and adapted into a tourism space. This  creation marked  a new relationship between the Buddhism and the investors in communication, both on a large and local scale.


Keywords


Modernity, Buddhist, Ethics Communication, Thai, Tourism

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