Behind The Complexity of “Pedagang Kaki Lima†in Bandung

Abstract

The presence of “oknum†behind street vendors (PKL) which is also known as “backing†can be considered as one of the causes of the complicated efforts of control carried out by the local government. Although its presence appears to be disguised, Ridwal Kamil as the Mayor of Bandung acknowledges its existence. According to Ridwan, the role of “backing†towards street vendors is played by “oknumâ€, which in many cases are members of law enforcement officers and also members of community organizations.The purpose of this research is to identify the political communication strategy of Ridwan Kamil as the Mayor of Bandung in restoring order and discipline towards “oknum†located near street vendors at Jalan Kepatihan Bandung, which causes them to disobey city regulations. The method used in this research is a qualitative method, with a case study approach. Data collection techniques in this study used in-depth interviews, observation, documentation analysis, and literature study. In this study, researchers interviewed the Mayor of Bandung, Ridwan Kamil.The result of the research shows that the political communication strategy by Ridwan Kamil is by cooperating with TNI and police officers in disciplining street vendors. This method proved to be effective, restoring order without any significant resistance. In addition, Ridwan Kamil uses four stages of controlling which are chatting, finding solutions, execution, and beautification.